VElove
Research and Analysis, UI/UX Design, Graphic Design, Branding, Video, Photography, Product Design
Brand Story
VElove means love vegan, inspired by the environment, people and animals, provide design services and create products to promote vegan lifestyle. Goal: Raise public awareness, through the design with concerning the balance of social, environment and economy towards a sustainable future.
Challenges: Define the pollution problems behind the industry and the needs of sustainable products. Conduct market and design research to analysis the sustainable design brand and source the materials around the world. Conduct customer research, including questionnaire, persona, focus group, observation and journey mapping to define the characteristic of the target groups and the connection between customers and sustainable products. As a result, provide design solutions to raise public awareness.
Achievement: Certified PETA-Approved Vegan and rated as VVV+ the highest level from Animal Free Fashion by LAV. The best cruelty-free design brand award in 2018 and over 15 media coverages and schools' invitations, including newspapers, TV show, Radio broadcast and magazines etc. to share the brand story.
Target Audience
Identify the characteristics and motivation of target audience by conduct focus group, personas and analysis the insights from Facebook Ad report, Google analytics and customer enquiries.
Online and Offline Promotions
Online and offline promotions aims to raise public awareness. Research and analysis different sustainable design brands, conduct A/B test to compare different digital visual contents on social media platform and evaluate the most effective design solutions for customers and the brand by using journey mapping.
Online Platform (E-commerce) - UI/UX Design
This online platform aims to provide brand story, vegan information and solutions(e-commerce) for customers to raise awareness and motivate them to take action . Through the usability test, survey, journey mapping and personas to evaluate the effectiveness, solve the pain point and provide better solutions for customers.
Vegan Products Design and Photography
“Good design thinkers observe. Great design thinkers observe the ordinary”
Tim Brown
Catherine Leung.
