Design Process.

One of the frameworks of design thinking developed by Design Council for designers to convey a clear design process to develop the human-centered design.




Discover

Empathize, identify and understand the needs of end users by market and customer research

Define

Analysis the findings to define the problems and challenges

Develop

Brainstorm, Prototyping, Visual the design and provide the potential

Deliver

Test, iterate and validate to provide the better solutions

Discover 01

Empathize, identify and understand the needs of end users by market and customer research

Through market research, competitor analysis and conduct User research, such as persona, interviews, observations, empathy map to discover the problems.

Define 02

Analyze the findings to define the problems and challenges

Synthesis the data to define the problems, insights and ways to improve

Develop and Execute 03

Brainstorm, prototyping and visual the design

Provide the potential solutions and opportunities based on the findings.

Deliver 04

Test, iterate and validate to provide the better solutions

Usability testing, A/B test, observation, journey mapping

“Good design thinkers observe. Great design thinkers observe the ordinary”

Tim Brown
Catherine Leung.

LinkedIn @ cathinlpc@gmail.com 93576463